Tonight in Miami, four of the biggest names in the cannabis space are teaming up for Grams in the Yams, a collaborative pop-up that marks the official kickoff to Terp Basel Week. Loganberry, NYLA Premium, Gomitas, and The High Rise Co are leading the event. Loganberry, NYLA, and Gomitas represent the biggest cannabis brands coming out of Upstate New York, and The High Rise Co stands as the largest cannabis marketing agency on the West Coast.
This pop-up brings together exclusive flavor drops, culture-focused activations, and early heat before the full Terp Basel wave hits Miami later this week. If you want first access to what these brands are unleashing for Basel season, this is where you go.
Attendees can RSVP by reaching out to @loganberry3.0 on Instagram.
What Is Terp Basel?
Terp Basel has developed into the cannabis industry’s own cultural takeover during Miami’s Basel season. It runs alongside the chaos of Art Basel and provides a dedicated arena for cultivators, hashmakers, brand builders, and creatives to showcase their best work.
Expect a full lineup of:
- Pop-up shops
- Limited strain releases
- Brand activations
- Meetups and collaborations
- Private tastings and industry mixers
Terp Basel exists because the cannabis world needed its own high-level stage during the most creative week of the year in Miami.
What Is Art Basel?
Art Basel Miami Beach is one of the most prestigious modern and contemporary art fairs on the planet. Every year, Miami becomes the global center of art and culture with:
- International gallery exhibitions
- Large-scale installations
- High-profile events
- Luxury brand showcases
- Music and nightlife takeovers
The week attracts artists, investors, celebrities, designers, and media from everywhere. With that much cultural force in one place, it organically created space for the cannabis community to build its own parallel scene.
Why Grams in the Yams Matters
This event sets the tone for Terp Basel. When leaders from Upstate New York’s top brands collaborate with the largest cannabis marketing agency on the West Coast, the impact reaches far beyond a single pop-up.
1. Four powerhouse brands working together
- Loganberry: A culture-defining Buffalo NY brand with unmistakable flavor identity.
- NYLA Premium: Boutique quality with a strong loyal following.
- Gomitas: One of the most recognizable candy-inspired cannabis brands from Upstate NY.
- The High Rise Co: The largest and most influential cannabis marketing agency on the West Coast.
2. A preview of Terp Basel’s rarest drops
These brands save their best batches and most experimental products for Basel week. Grams in the Yams is the earliest chance to get your hands on them.
3. A cultural signal for the entire week
Influential brands hosting an early Miami activation pulls the entire cannabis scene forward. Expect announcements, collaborations, and more pop-ups across Wynwood and downtown Miami throughout the week.
What to Expect Tonight
- Fresh drops from every featured brand
- Exclusive flavors prepared specifically for Terp Basel
- Early access before the full crowds hit later in the week
- Artists, designers, industry pros, and brand fans all in one space
- A strong Upstate NY presence mixing with West Coast marketing culture
This pop-up is more than a product showcase. It is a cultural meet-up and the unofficial start to Terp Basel.
Final Take
Art Basel drives the global art world.
Terp Basel drives the cannabis world’s creative side.
Grams in the Yams is where the week begins.
To RSVP, message @loganberry3.0 on Instagram.
